Marketing automation services
Marketing automation services: journeys designed, built and run for you.
We plan, build and operate the email, SMS and WhatsApp journeys that turn inquiries into bookings and customers into repeat buyers, on the platform you already use or on Spell Marketing Hub.
- Email, SMS, WhatsApp
- Journeys and landing pages
- Attribution and ROI
Service, not software
A platform is not a program.
Most teams already pay for a marketing tool. What they lack is the program on top of it: journeys mapped to how customers actually buy, tracking that ties a campaign to a booking, and someone who keeps improving it every month.
That is this service. We work on the platform you already run, or on Spell Marketing Hub when a new platform makes sense. The tool matters less than the journeys, the data and the operating cadence.
What we deliver
Lifecycle journeys from lead to booking to retention
Email, SMS, and WhatsApp messaging orchestration
Landing pages, forms, and conversion tracking
Segmentation, lead scoring, routing, and alerts
Dashboards for attribution and ROI
Data hygiene, consent handling, and deliverability fundamentals
Creative production by Spell Studio
Broadcast grade music, video, and imagery from our AI powered creative production house, delivered inside campaign engagements or as standalone productions through SpellStudio.ai.
AI assisted execution
AI is optional and governed. It is used to accelerate content production and testing while keeping brand controls in place.
Message drafts and variants aligned to your brand voice
Audience and segmentation suggestions based on engagement patterns
Performance insights to improve conversion and reduce drop off
Common engagements
Choose a starting point. We align scope, timeline, and measurable outcomes before we execute.
Lifecycle buildout
Define key journeys and build automation for inquiry, booking, follow up, retention, and reactivation. Best for teams that need predictable follow up and improved conversion.
Attribution and reporting
Implement clean tracking, channel attribution, and dashboards that connect campaigns to outcomes. Best for teams that want ROI clarity across channels.
Lead scoring and routing
Score leads, trigger alerts, and route to sales or service teams with SLAs and consistent handoffs. Best for teams that need speed to lead and cleaner pipeline execution.
Delivery approach
Confirm goals, KPIs, and conversion events
Map journeys and define triggers, content, and handoffs
Implement forms, landing pages, and tracking with governance
Launch with testing, deliverability checks, and reporting
Optimize monthly using performance insights and experiments
What you get
Journey map and automation logic documentation
Reusable templates for email, SMS, and WhatsApp
Tracking and attribution setup with dashboards
Segmentation and lead scoring rules
Runbook for operations and ongoing improvements
Questions
Marketing automation questions.
Do we need to switch to Spell Marketing Hub?
No. We work on the platform you already use. Marketing Hub is an option when you are choosing a platform anyway, or want marketing in the same place as Spell CRM Pro.
What does an engagement include?
Journey design, build, tracking and attribution setup, testing and launch, then a regular cycle of reporting and improvement.
How do you show that marketing is working?
We agree the conversion events that matter, such as a booking, a signed contract or a repeat order, then track campaigns through to them and report against them.
Do you write the content?
We can. Message drafts and variants can be produced with AI assistance under your brand rules, with a person approving everything before it is sent, and creative production is available from Spell Studio.
Ready to improve conversion
Tell us your channels, your current tools, and what outcomes matter most. We will recommend a clear next step and an implementation plan.