Email, SMS, WhatsApp journeys and attribution
Marketing automation that increases conversion.
Build lifecycle journeys that respond quickly, personalize outreach, and improve conversion with segmentation, lead scoring, and reporting across channels.
- Journeys and automation
- Landing pages and forms
- Attribution and ROI reporting
Two deployment options
Standalone product or CRM Pro module
Spell Marketing Hub runs on its own for teams that only need marketing automation, and lives inside Spell CRM Pro for teams that want CRM, help desk, telephony, and marketing in one workspace.
Built to run high performing journeys across channels
From lead capture to booking to retention, Spell Marketing Hub is designed to move fast without losing control of attribution and reporting.
Fast execution
Launch journeys, offers, and follow ups with an operating cadence your team can maintain.
Targeting and scoring
Segment audiences, score leads, and route high intent prospects to the right team.
Attribution and ROI
Track outcomes across campaigns and channels so you can invest based on performance.
Key capabilities
Journey builder for lifecycle automation
Email, SMS, and WhatsApp messaging orchestration
Segmentation, lead scoring, routing, and alerts
Landing pages and forms for lead capture
Attribution tracking and reporting dashboards
Webhooks and integrations with CRM and contact center systems
Deployment and integrations
Managed deployment or private cloud deployment
CRM integration for unified customer profiles
Contact center integration for call tracking and routing where needed
Commerce integration for abandoned cart and lifecycle flows when needed
Email delivery via SES and compliant sending practices
Analytics and reporting exports aligned to your teams
Common use cases
Start with a focused use case, then expand coverage as your team scales.
Lead to booking
Follow up sequences, reminders, and routing that increase appointment conversion.
Retention and win back
Lifecycle journeys that bring customers back with timing based offers and reminders.
Campaigns and promotions
Targeted promotions with attribution so you can prove performance and improve ROI.
AI features
AI is optional and governed. It is used to speed up campaign execution and testing while keeping brand guardrails in place.
AI content assistant for campaign variants with review controls
AI subject line and offer variant suggestions
AI segmentation ideas and next best campaign suggestions
AI summaries of performance trends for faster iteration
Next step
We can demo the platform, map your journeys, and propose a rollout plan with integrations.