The intelligence backbone of the Spell ecosystem
One intelligence layer across every Spell product.
Every Spell product you license contributes governed data to one platform, and gets intelligence back from every other domain connected to it. License one product and you get its dashboards and its analyst. License a second and the cross-product view unlocks without a new data platform underneath.
- Tenant isolation by design
- One metric definition everywhere
- Connects to systems you already run
What it does
Your products stop being separate islands.
Each Spell product keeps running exactly as it does. Underneath, the data each one holds is brought into a single governed layer, so a number means the same thing wherever it appears.
Governed data from every product
Each product contributes its own domain: customers and pipeline, finance and inventory, quality and audits, learners, commerce, assets, field work. Source fidelity is preserved, and every record keeps the tenant it belongs to.
One metric definition everywhere
Revenue, margin, churn and utilisation are defined once and reused by every dashboard, export, model and answer. The number in a product screen, a board pack and an answer from Spella is the same number.
Dashboards that follow your licence
Each product brings its own dashboard pack. Nobody is shown a view that needs data from a product they have not licensed or connected.
Spella in the workflow
The intelligence arrives where the work happens, inside the product you are already in, rather than in a separate reporting tool nobody opens.
The library today
Governed reports, already answered.
720
governed reports, each answering a plain-language business question with a stated method.
72
packs across 18 families, from board finance to fleet operations.
2 + 12
Spell CRM Pro and Spell ERP Pro connected today, plus integrated Spell products.
Cross-product
The second product is where it compounds.
One product gives you that product done properly. Connecting a second unlocks questions neither system could answer alone.
Customer 360, assembled from every product that holds a record of the same customer
Revenue intelligence across pipeline, invoicing and collection, rather than three partial views
Commerce intelligence joining storefront behaviour to fulfilment and finance
Quality and service history read against the customers and contracts they belong to
Cross-product questions asked in plain language, answered against governed definitions
Tenancy
Per tenant, per product, per entitlement.
Isolation is architectural rather than a matter of policy or prompt wording.
Every record keeps authoritative tenant context from the moment it is collected
Ingestion, storage, transformation, dashboards, models, exports and every Spella answer enforce the same boundary
Entitlements decide which datasets, dashboards, metrics and analyst tools a tenant sees
Adding a product activates its data and its views. It does not rebuild the platform
Isolation strength matches sensitivity, with stronger separation available for regulated and enterprise tiers
Not only Spell
It connects to the systems you already run.
Spell products are the easiest to connect, not the requirement. Spell Intelligence is built to stand on its own alongside whatever else you use.
CRM platforms including Salesforce and HubSpot
ERP and finance including SAP, Oracle and QuickBooks
External point of sale and commerce platforms
Existing databases and data warehouses
AWS, Azure and Google Cloud
APIs, files, SFTP and the spreadsheets your team still relies on
What comes with what
Your products do not get worse to make room for it.
Operational reporting stays where it belongs, inside the product. Spell Intelligence adds the layer above it.
Included with the product: its operational dashboards and standard reporting
Spell Intelligence adds history, cross-product analytics and Customer 360
Custom KPIs, advanced forecasting and anomaly detection
External sources beyond the Spell products you run
Scheduled executive briefings, and deeper analytical access for Spella
Questions
Spell Intelligence questions.
Do we need a new data platform?
No. Every Spell product you license contributes governed data to one platform. License a second product and the cross-product view unlocks without a new data platform underneath.
Which products are connected today?
Spell Intelligence is live for Spell CRM Pro and Spell ERP Pro, with integrated Spell products feeding the same library, and it is expanding across the portfolio.
Can it use data from systems that are not Spell products?
Yes. It connects to CRM platforms such as Salesforce and HubSpot, ERP and finance systems such as SAP, Oracle and QuickBooks, external point of sale, existing databases and warehouses, files and APIs.
How is our data kept separate from other customers?
Isolation is architectural. Every record keeps its tenant context from the moment it is collected, and every dashboard, model, export and Spella answer enforces the same boundary.
How is this different from your data lake service?
Spell Intelligence is the layer across the Spell products you license. Our data lake service builds the same kind of governed lake from any systems you run, Spell or not.
Talk to us about Spell Intelligence
Tell us which Spell products you run today and which systems sit beside them. We will show you what the connected view looks like for your combination, and what it takes to get there.