Case Study

Spell Marketing Hub

Lifecycle automation that improves response speed, conversion, and retention. We implemented Spell Marketing Hub to orchestrate Email, SMS, and WhatsApp journeys, capture leads through forms and landing pages, route inquiries fast, and measure outcomes through attribution and reporting.

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Email, SMS, WhatsApp Journeys and routing Attribution reporting

Project snapshot

A practical platform build focused on speed, consistency, and measurable performance.

Response speed

Reduce missed leads with routing rules, alerts, and ownership based handoff.

Lifecycle journeys

Automate lead, booking, retention, and winback flows across channels.

Attribution and ROI

Track what drives conversion with a reporting foundation that supports iteration.

Overview

Spell Marketing Hub is an omnichannel marketing automation platform built for conversion discipline. It connects lead capture, journeys, routing, scoring, and reporting so teams respond faster and learn from performance.

Lifecycle journeys from lead to booking to retention
Email, SMS, and WhatsApp messaging orchestration
Landing pages, forms, webhooks, and tracking
Segmentation, lead scoring, routing, and alerts
Dashboards for attribution and ROI reporting

Key outcomes

Faster response speed and fewer missed leads
More consistent follow up across channels
Clearer visibility into what drives conversion
Better iteration speed through reporting and testing

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Common challenges

Slow follow up and inconsistent lead handling
Disconnected tools for forms, messaging, and reporting
Low visibility into attribution and true ROI
Manual reporting that cannot keep up with operations
Campaign execution without testing discipline

What we delivered

Lifecycle journeys aligned to conversion milestones
Segmentation and lead scoring to prioritize outreach
Routing rules and alerts to reduce response time
Landing pages and forms with tracking and attribution hooks
Reporting foundation to guide iteration and optimization

Execution approach

Map lifecycle stages from lead to booking to retention
Define routing rules, ownership, and escalation paths
Implement journeys and dashboards in controlled phases
Improve performance through iteration, testing, and reporting cadence

Core building blocks

Lead capture via landing pages and forms with structured fields
Immediate routing, notifications, and CRM handoff workflows
Channel orchestration across Email, SMS, and WhatsApp
Segmentation and scoring rules that match business priorities
Attribution reports that link campaigns to outcomes

AI inside Marketing Hub

AI is used to speed up execution while keeping brand rules and review controls in place. The goal is faster testing and clearer learnings, not uncontrolled automation.

Campaign content variants with approval based workflows
Subject line and offer variant suggestions
Segmentation ideas and next best campaign suggestions
Performance trend summaries for faster decision making

Where it fits best

High lead volume environments needing fast follow up
Businesses running multi channel outreach and retention
Teams that want attribution clarity and operational discipline

Want to deploy Marketing Hub in your business

We can map your lifecycle stages, implement routing and journeys, and deliver a reporting foundation aligned to your conversion goals.

Next step

Share your channels, your lead sources, and your follow up process. We will propose the fastest path to measurable lift.

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