Email, SMS, WhatsApp journeys and attribution

Marketing automation that increases conversion.

Build lifecycle journeys that respond quickly, personalize outreach, and improve conversion with segmentation, lead scoring, and reporting across channels.
Journeys and automation Landing pages and forms Attribution and ROI reporting

Built to run high performing journeys across channels

From lead capture to booking to retention, Spell Marketing Hub is designed to move fast without losing control of attribution and reporting.

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Fast execution

Launch journeys, offers, and follow ups with an operating cadence your team can maintain.

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Targeting and scoring

Segment audiences, score leads, and route high intent prospects to the right team.

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Attribution and ROI

Track outcomes across campaigns and channels so you can invest based on performance.

Key capabilities

  • Journey builder for lifecycle automation
  • Email, SMS, and WhatsApp messaging orchestration
  • Segmentation, lead scoring, routing, and alerts
  • Landing pages and forms for lead capture
  • Attribution tracking and reporting dashboards
  • Webhooks and integrations with CRM and contact center systems

Deployment and integrations

  • Managed deployment or private cloud deployment
  • CRM integration for unified customer profiles
  • Contact center integration for call tracking and routing where needed
  • Commerce integration for abandoned cart and lifecycle flows when needed
  • Email delivery via SES and compliant sending practices
  • Analytics and reporting exports aligned to your teams

Common use cases

Start with a focused use case, then expand coverage as your team scales.

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Lead to booking

Follow up sequences, reminders, and routing that increase appointment conversion.

Best for service businesses and high intent leads
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Retention and win back

Lifecycle journeys that bring customers back with timing based offers and reminders.

Best for recurring services and memberships
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Campaigns and promotions

Targeted promotions with attribution so you can prove performance and improve ROI.

Best for seasonal offers and multi location brands

AI features

AI is optional and governed. It is used to speed up campaign execution and testing while keeping brand guardrails in place.

  • AI content assistant for campaign variants with review controls
  • AI subject line and offer variant suggestions
  • AI segmentation ideas and next best campaign suggestions
  • AI summaries of performance trends for faster iteration

Next step

We can demo the platform, map your journeys, and propose a rollout plan with integrations.