Conversion, customer experience, and growth

Retail platforms built to convert and scale.

We help retail teams increase conversion and retention by connecting point of sale, commerce, customer data, and lifecycle engagement with clear reporting.
Email, SMS, WhatsApp journeys Attribution and reporting Commerce and CRM integration

Common challenges

  • Conversion drop offs across checkout and repeat purchase journeys
  • Disconnected customer records between stores, online, and support
  • Promotion execution that is fast but hard to measure
  • Inventory and order status friction that creates support volume
  • Limited visibility into attribution and customer lifetime value

What we deliver

  • Lifecycle automation for email, SMS, WhatsApp, and landing pages
  • Segmentation, lead scoring, and personalized journeys based on behavior
  • Point of sale and commerce integration, including product, order, and customer sync
  • Dashboards for conversion, attribution, and campaign ROI
  • CRM integration to unify customer profiles and service history
  • Operational alerts for exceptions such as abandoned checkout, failed payments, and delayed fulfillment

Common engagements

Start with one area, then expand into a full customer lifecycle system once measurement is in place.

β—Ž

Lifecycle automation setup

Core journeys for welcome, abandoned checkout, post purchase, win back, and review requests with reporting.

Best for teams that want measurable conversion lift quickly

β–¦

POS and customer data integration

Unify customer profiles across online and store channels and create reliable sync into CRM and marketing tools.

Best for retailers with multiple systems and fragmented data

β†—

Attribution and reporting

Define KPIs, implement tracking, and produce dashboards for campaign ROI, conversion, and retention signals.

Best for teams scaling promotions and needing clarity

AI advantage in retail

AI is used to speed up campaign execution, improve personalization inputs, and help teams learn faster from performance trends.

  • Campaign content variants and subject lines with brand guardrails
  • Segmentation suggestions and next best message ideas based on observed behavior
  • Support conversation summaries to identify recurring friction and improve workflows
  • Automated reporting summaries for weekly performance review

Products that fit

  • CRM
  • Spell Marketing Hub
  • Enterprise Commerce, in development